Adidas determines the Anderlecht colors

TUESDAY, 15 MAY 2018, 23:22 - lajoya
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OTHER Many supporters are not happy with the color of the new shirt. They think that Anderlecht should play in purple and white and not in coral pink. Why is Anderlecht playing the last years in pink, neon green, gray and next season coral pink? Because Adidas pays that.


Adidas pays Anderlecht every season a big amount to be a clothing sponsor. No Belgian club catches more. When designing the new shirts, Adidas is making a proposal to Anderlecht. The club almost always says yes to this.

But why then those special colors? Adidas chooses colors that are commercially good in the market. Despite the criticism, the pink and fluorescent green shirts of the past years went well over the counter. The gray didn't sell well this season.



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