OTHER RSC Anderlecht's new white away jersey is a huge hit. The jersey, designed as a tribute to the club's 1976 European triumph, has been an unprecedented commercial success. The stock, which was normally enough to last two months, sold out completely after just a few days.
Due to the unexpectedly high demand, Anderlecht, together with its apparel sponsor Adidas, immediately set to work on expediting a new shipment. The Brussels club sees the jersey becoming one of the most popular merchandise items in recent years.
The success is due not only to the eye-catching design but also to the nostalgic nod to the glory days of the purple and white. The kit references the historic 1976 European Cup victory and is clearly a hit with the fans.
For Anderlecht and Adidas, the launch is a major commercial boost. The away jersey is exceeding all expectations and confirms that the club, in addition to its on-field success, continues to perform exceptionally well in the marketing arena. As a result, the new kit already appears to be shaping up to be one of the most successful jersey launches in the club's recent history.
Source: © Internal source
