Fredberg is close to team and supporters

OTHER Remarkably, Jesper Fredberg celebrated with the travelling supporters after the game. The Sports CEO also often joins the players' bus on the move or he checks the pitch together with the players.


So Fredberg is someone who is close to the players and supporters, something you don't often see in a CEO Sports. He also maintains a close and good relationship with coach Brian Riemer.
"He takes his role very seriously and I think it is super that he is so involved, which is important for everyone involved with the club," Riemer said.